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I hate hype. After all the crazy, crazy talk what did we land? A generic update to the mini that gives it the Intel chip, a nice update to Front Row, and an over-priced speaker. But then look at how it was done. Apple took a small set of people into a private room, presented a very short introduction to the items, and then let them go. Even Apple saw it as a small event. In the end, it was the rumor-mongers that made this larger-than-life. The pre-event Mac society is no better than 16 yo. girls chasing after their favorite pop star, and that’s kind of embarrassing to be even tangentially-related to.
About Adam Knight
 Author Biography Adam Knight is one of the founders of Mac Geekery and is a geek at heart. Programmer by day, hacker by night, his daily life revolves around the Macintosh platform, which he has been a user and programmer for since the early days of System 7 when his LCII replaced his Apple //c. In-between tech jobs, he’s managed to learn the basics of any web hacker: PHP, MySQL, Perl, Apache, Linux, *BSD, and the intricacies of ./configure —prefix=~/bombshelter/. Today, codepoet is concentrating on blogging again, writing some software for the Mac by himself (including Notae) and for his company (such as Switchblade) and has a few other toys coming out soon. Bug him over AIM or email [link fixed]. |
And it seems that Wall Street also fell into the hype as AAPL dropped $2.50 today.
This was a very small event, and it was meant to be such. How it got blown out of proportion the way that it did is ridiculous.